 |
|
Each year we invite over 120 000 travelers to each city we highlight. This is done via the 360CityGuide website.
A fantastic thing about the Internet is the real time statistics that generate solid business information 24 hours per day. This provides a perfect tool for us to measure the performance of our productions and our participating partners. It helps us to improve ourselves on a daily basis.
We have made a few assumptions that are our guidelines.
We assume…
| • | That many travelers use The Internet for research, planning and booking |
| • | That many travelers are looking for inspiration and like to be influenced |
| • | That the growing trend of self reservations over the Internet will continue to grow |
| • | That a fine hotel with focus on design or unique visual experiences will receive more bookings compared with competing similar hotels if these unique attributes are visualized |
| • | That a hotel, restaurant, boutique, museum, nightclub or a city will get more travelers and more satisfied customers if introduced to an international audience |
| • | That our travelers are willing to spend more, on higher quality, if the added value is visualized |
| • | We also assume that strong brands brought together will attract more travelers compared with brands who prefer to introduce themselves internationally as a single brand, alone |
These assumptions are a vital part of our business
model and all statistics is analyzed each month by our own research & development team
together with external researchers.
Our statistics show us that each city will get an additional 3 600 travelers during the first 12
months due to our invitations and visual presentations. These numbers will continue to
grow in the years to follow with a growing
number of visitors to our website.
This will generate...
| • | An added spending power of at least € 4.8 million per year for each city |
| • | Based on an average period of 3 hotel nights per traveler |
| • | Half of the spending power will go directly to the hotels with an additional € 2.4 million on top of ordinary revenue |
| • | The other half, € 2.4 million, will be spent in restaurants, shops, nightclubs and also on a variety of activities such as adventure, boat charter, museums and transportation |
We believe strongly in our statement, “if
everything else is equal, such as price, quality and availability – visual
presentation and easy access will always attract more business”.
We intend test and verify our assumptions and compare our hotel partner performance
compared with official statistics on a regular basis.
För mer information, please contact:
| Bill Blakeus |
| CEO, 360WorldGuide |
| +46 8 594 80 482 |
| bill.blakeus@360worldguide.com |
|
